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customer-personality-analysis

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Using a Kaggle dataset, customer personality was analysed on the basis of their spending habits, income, education, and family size. K-Means, XGBoost, and SHAP Analysis were performed.

  • Updated Nov 4, 2021
  • Jupyter Notebook

Process marketing campaign historical data to improve performance and target the right customers so they can transact on the company's platform. from processing data, cleaning data, creating machine learning models, and drawing conclusions and business insights that can be recommended regarding the ongoing marketing campaign.

  • Updated Jun 20, 2022

Customer Personality Analysis (CPA) is a detailed analysis of a company's ideal customer. This analysis helps businesses better understand their customers and allows them to tailor products to the specific needs, behaviors, and concerns of different customer types.

  • Updated Oct 12, 2025
  • Jupyter Notebook

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