diff --git a/README.md b/README.md
index 92ace75..5689ced 100755
--- a/README.md
+++ b/README.md
@@ -77,6 +77,8 @@ export default {
 
   // Google optimize experiment id
   experimentID: '....',
+  // Experiment id evaluated from context, e.g. from runtime config
+  // experimentID: ({ $config }) => $config.experimentIDs.backgroundColor
 
   // [optional] specify number of sections for MVT experiments
   // sections: 1,
@@ -234,4 +236,3 @@ import './styles.scss'
 ## License
 
 [MIT License](./LICENSE) - Alibaba Travels Co
-
diff --git a/lib/plugin.js b/lib/plugin.js
index 0ff8eac..68ceb12 100644
--- a/lib/plugin.js
+++ b/lib/plugin.js
@@ -17,6 +17,7 @@ export default function (ctx, inject) {
 function assignExperiment(ctx) {
   let experimentIndex = -1
   let experiment = {}
+  let experimentID = null
   let variantIndexes = []
   let classes = []
 
@@ -26,7 +27,7 @@ function assignExperiment(ctx) {
 
   if (cookieExp && cookieVars) {
     // Try to find experiment with that id
-    experimentIndex = experiments.findIndex(exp => exp.experimentID === cookieExp)
+    experimentIndex = experiments.findIndex(exp => evaluateExperimentID(exp, ctx) === cookieExp)
     experiment = experiments[experimentIndex]
 
     // Variant indexes
@@ -62,8 +63,10 @@ function assignExperiment(ctx) {
       variantIndexes.push(index)
     }
 
+    experimentID = evaluateExperimentID(experiment, ctx)
+
     // Write exp cookie if changed
-    const expCookie = experiment.experimentID + '.' + variantIndexes.join('-')
+    const expCookie = experimentID + '.' + variantIndexes.join('-')
     if (cookie !== expCookie) {
       setCookie(ctx, 'exp', expCookie, experiment.maxAge)
     }
@@ -82,7 +85,8 @@ function assignExperiment(ctx) {
     $variantIndexes: variantIndexes,
     $activeVariants: variantIndexes.map(index => experiment.variants[index]),
     $classes: classes,
-    ...experiment
+    ...experiment,
+    experimentID
   }
 }
 
@@ -143,3 +147,11 @@ function skipAssignment(ctx) {
 
   return navigator.userAgent.match(<%= options.botExpression %>)
 }
+
+function evaluateExperimentID(experiment, ctx) {
+  if (typeof experiment.experimentID === 'function') {
+    return experiment.experimentID(ctx)
+  } else {
+    return experiment.experimentID
+  }
+}
diff --git a/test/fixture/experiments/index.js b/test/fixture/experiments/index.js
index 753c18d..efff21a 100644
--- a/test/fixture/experiments/index.js
+++ b/test/fixture/experiments/index.js
@@ -1,9 +1,21 @@
-export default [{
-  name: 'test1',
-  experimentID: 'id1',
-  variants: [
-    { weight: 100 },
-    { weight: 0 }
-  ],
-  maxAge: 120
-}]
+export default [
+  {
+    name: 'test1',
+    isEligible: ({ route }) => route.path === '/',
+    experimentID: 'id1',
+    variants: [
+      { weight: 100 },
+      { weight: 0 }
+    ],
+    maxAge: 120
+  },
+  {
+    name: 'test-evaluated-experimentID',
+    isEligible: ({ route }) => route.path === '/test-evaluated-experimentID',
+    experimentID: ({ route }) => route.query.id,
+    variants: [
+      { weight: 100 },
+      { weight: 0 }
+    ]
+  }
+]
diff --git a/test/module.test.js b/test/module.test.js
index ce2e4ef..8db7f08 100644
--- a/test/module.test.js
+++ b/test/module.test.js
@@ -5,15 +5,20 @@ describe('defaults', () => {
   let nuxt, page, browser
 
   beforeAll(async () => {
-    browser = await puppeteer.launch()
-    page = await browser.newPage();
-
     ({ nuxt } = await setup(loadConfig(__dirname)))
   }, 60000)
 
+  beforeEach(async () => {
+    browser = await puppeteer.launch()
+    page = await browser.newPage()
+  })
+
+  afterEach(async () => {
+    await browser.close()
+  })
+
   afterAll(async () => {
     await nuxt.close()
-    await browser.close()
   })
 
   test('variant-0', async () => {
@@ -81,4 +86,13 @@ describe('defaults', () => {
       expect($exp.name).toBe('test1')
     })
   }
+
+  test('evaluated experiment ID', async () => {
+    await page.goto(url('/test-evaluated-experimentID?id=context-specific-experimentID'))
+    const $exp = await page.evaluate(() => window.$exp)
+
+    expect($exp.$experimentIndex).toBe(1)
+    expect($exp.name).toBe('test-evaluated-experimentID')
+    expect($exp.experimentID).toBe('context-specific-experimentID')
+  })
 })